Overly-Negative Perception of Africa Harming Aid Effort, Says Charity Oxfam

December 31, 2012 by

From BBC News, an article quoting Oxfam (an international NGO like CRS) about overly-negative perceptions of Africa in the UK are making it difficult to raise food aid.  From BBC News:

A negative image of Africa in the UK is harming efforts to raise food aid in the continent, charity Oxfam has said.

It found that three out of four people had become desensitised to images showing hunger, drought and disease.

Three-quarters thought it was possible to end hunger in Africa, but just one in five believed they could play an active role in achieving it.

Of the more than 2,000 people surveyed, almost half suggested hunger as the biggest problem facing Africa.

Respondents to the survey said over-exposure to negative media and advertising portrayals of Africa and developing countries in other parts of the world was “depressing, manipulative and hopeless”.

Read the full article on BBC News.

2 Comments

  1. Jessan Catre says:

    Thanks for re-posting!